Food, Beverage & Agri

The food sector attracts businesses ranging from start-ups to multinationals, all of which create intellectual property which covers everything from the production of ingredients and creation of recipes to the marketing and branding of the finished product.

Grow Your Brand Protection

FRKelly’s food & drink sector experts work with many such clients to ensure their IP is fully protected, from new product development stage, helping to build clients market share and assisting them as they mature into global brands.

Key contacts

Shane Smyth

Sumi Nadarajah

See Food, Beverage & Agri team

Trade Marks

A Trade Mark is the recognisable symbol you use to distinguish your products and services from those of your competitors. It is central to establishing brand awareness and creating loyalty and, properly used, protected and promoted, it can be one of your most valuable assets. The FRKelly Trade Mark team is made up of a number of European, Irish and UK trade mark attorneys with backgrounds in law and business. Working with clients across a diverse range of organisations and industries we have forged an excellent reputation both at home and globally. We use a team-based approach so clients benefit from the very best strategic advice from experts who appreciate the legal environment in addition to the commercial implications. Our comprehensive service extends through the full lifecycle of a brand, from searching and filing through to opposition and appeal, enforcement, and portfolio management.

Design & Copyright

Good design helps businesses to compete. It helps them set the pace in crowded markets, creates differentiation, adds value and is strongly connected to business growth. At FRKelly our attorneys will help you understand how design rights and copyright can be used strategically to protect your creative efforts. Traditionally existing as registered designs covering the appearance of physical products, design rights now also include EU and UK unregistered design rights. They cover digital designs, graphical interfaces, and even logos that can also be protected using trademark registrations. Copyright law, with its long-lasting duration (life of the author plus 70 years), is also being expanded beyond the traditional areas of artistic, literary and dramatic works, sound recordings and films, to cover databases and in some cases the design of products once thought to be outside the scope of copyright law. Our attorneys can advise you how these overlapping rights might apply to your situation and give you practical advice to maximise your protection, or practical assistance to resolve a dispute involving your work or a third party’s.

See our specialisms

Data Purposes

This list represents the purposes of the data collection and processing.
- Marketing
- Analytics

Technologies Used

- Cookies
- Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

- App updates
- Click path
- Date and time of visit
- Device information
- Downloads
- Flash version
- Location information
- IP address
- JavaScript support
- Pages visited
- Purchase activity
- Referrer URL
- Usage data
- Widget interactions
- Browser information

Legal Basis

In the following the required legal basis for the processing of data is listed.

- Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

- European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients

- Google Ireland Limited, Alphabet Inc., Google LLC

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

United States of America,Singapore,Chile,Taiwan

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Storage Information

Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.

- Maximum age of cookie storage: 2 years

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