Food, Beverage & Agri

A Trade Mark is the recognisable symbol you use to distinguish your products and services from those of your competitors. It is central to establishing brand awareness and creating loyalty and, properly used, protected and promoted, it can be one of your most valuable assets. The FRKelly Trade Mark team is made up of a number of European, Irish and UK trade mark attorneys with backgrounds in law and business.  Working with clients across a diverse range of organisations and industries we have forged an excellent reputation both at home and globally. We use a team-based approach so clients benefit from the very best strategic advice from experts who appreciate the legal environment in addition to the commercial implications. Our comprehensive service extends through the full lifecycle of a brand, from searching and filing through to opposition and appeal, enforcement, and portfolio management.

Good design helps businesses to compete. It helps them set the pace in crowded markets, creates differentiation, adds value and is strongly connected to business growth. At FRKelly our attorneys will help you understand how design rights and copyright can be used strategically to protect your creative efforts. Traditionally existing as registered designs covering the appearance of physical products, design rights now also include EU and UK unregistered design rights. They cover digital designs, graphical interfaces, and even logos that can also be protected using trademark registrations. Copyright law, with its long-lasting duration (life of the author plus 70 years), is also being expanded beyond the traditional areas of artistic, literary and dramatic works, sound recordings and films, to cover databases and in some cases the design of products once thought to be outside the scope of copyright law. Our attorneys can advise you how these overlapping rights might apply to your situation and give you practical advice to maximise your protection, or practical assistance to resolve a dispute involving your work or a third party’s.