A Trade Mark is the recognisable symbol you use to distinguish your products and services from those of your competitors. It is central to establishing brand awareness and creating loyalty and, properly used, protected and promoted, it can be one of your most valuable assets. The FRKelly Trade Mark team is made up of a number of European, Irish and UK trade mark attorneys with backgrounds in law and business. Working with clients across a diverse range of organisations and industries we have forged an excellent reputation both at home and globally. We use a team-based approach so clients benefit from the very best strategic advice from experts who appreciate the legal environment in addition to the commercial implications. Our comprehensive service extends through the full lifecycle of a brand, from searching and filing through to opposition and appeal, enforcement, and portfolio management.