Intellectual Property Expert Guide 2024: IP Checklist for Small and Medium Enterprises.

Data Purposes

This list represents the purposes of the data collection and processing.
- Marketing
- Analytics

Technologies Used

- Cookies
- Pixel

Data Collected

This list represents all (personal) data that is collected by or through the use of this service.

- App updates
- Click path
- Date and time of visit
- Device information
- Downloads
- Flash version
- Location information
- IP address
- JavaScript support
- Pages visited
- Purchase activity
- Referrer URL
- Usage data
- Widget interactions
- Browser information

Legal Basis

In the following the required legal basis for the processing of data is listed.

- Art. 6 para. 1 s. 1 lit. a GDPR

Location of Processing

- European Union

Retention Period

The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients

- Google Ireland Limited, Alphabet Inc., Google LLC

Data Protection Officer of Processing Company

Below you can find the email address of the data protection officer of the processing company.

https://support.google.com/policies/contact/general_privacy_form

Transfer to Third Countries

This service may forward the collected data to a different country. Please note that this service might transfer the data outside of the EU/EEA and to a country without the required data protection standards. If the data is transferred to the US, there is a risk that your data can be processed by US authorities, for control and surveillance measures, possibly without legal remedies. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.

United States of America,Singapore,Chile,Taiwan

Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en

Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de

Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en

Storage Information

Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.

- Maximum age of cookie storage: 2 years